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鄉村振興背景下梅州梅文化文旅融合發展策略研究
陳杏怡
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鄉村振興背景下梅州梅文化文旅融合發展策略研究
Research on the Development Strategy of Meizhou Meizhou Cultural Tourism Integration under the Background of Rural Revitalization
針對當前梅州梅花旅游産業存在的品牌建設意識缺失、産業融合不足、産品內容單一以及文化傳播缺乏導致知名度低等問題，提出一系列文旅融合發展策略。深入調研，挖掘梅花內涵，强化當地梅花旅游品牌的塑造；通過打造梅花文化旅游場館、以活動爲承載創辦本土演繹節目、設計文創産品以及體驗性活動等措施深化産業融合；運用先進科學技術、新興傳播平臺豐富文旅業態，提高宣傳效果。通過文旅融合發展策略的運用、探索梅花文化內涵與現代傳播方式，能够增加梅州梅花産業的文化價值、深化産業融合從而活態傳承梅州的梅花文化，有利于高質量發展旅游業，助力鄉村振興。
The purpose of this paper is to propose a series of development strategies for the integration of culture and tourism in view of the lack of awareness of brand building, lack of industrial integration, single product content, and lack of cultural communication in Meizhou Meihua tourism industry, which lead to low popularity. The method explores the connotation of plum blossoms and strengthens the shaping of local plum blossom tourism brands; deepens industrial integration through measures such as building plum blossom cultural tourism venues, creating local performance programs with activities as the carrier, designing cultural and creative products, and experiential activities; using advanced science and technology, emerging communication The platform enriches cultural and tourism formats and improves publicity effects. Through the application of culture-tourism integration development strategy and exploration of the connotation of plum blossom culture and modern communication methods, the cultural value of Meizhou plum blossom industry can be increased, industrial integration can be deepened, and the plum blossom culture of Meizhou can be inherited alive, which is conducive to the high-quality development of tourism and helps rural areas Revitalize.
梅花旅游産業 / 梅文化 / 文旅融合 {{custom_keyword}} /
plum blossom tourism industry / plum culture / integration of culture and tourism {{custom_keyword}} /
| 年代 | 作者 | 形式 | 內容 | 作用 |
|---|---|---|---|---|
| 唐朝 | 李德裕 | 詩詞 | 嶺頭無限相思泪，泣向寒梅近北枝。 | 記錄景色、表達被貶職的心情 |
| 南宋 | 楊萬里 | 詩詞 | 一路誰栽十裏梅?下臨溪水恰齊開.此行便是無官事，只爲梅花也合來。 | 表達對梅花的驚嘆與贊揚 |
| 清朝 | “嶺南第一才子”宋湘 | 詩詞 | 冬初梅已笑，秋盡菊猶鈿 | 借咏梅傳達思念故鄉 |
| 清朝 | 張其翰 | 詩詞 | 結廬老梅樹下，讀書深柳堂中 | 描繪家鄉梅花盛開的風光 |
| 當代 | 葉劍英 | 詩詞 | 心如鐵石總溫柔，玉骨姗姗幾世修。漫咏羅浮證仙迹，梅花端的種梅州。 | 借梅咏志（戎馬一生、劍膽琴心，不卑不亢） |
| 當代 | 當地人民 | 山歌 | 嶺崗頂上一株梅，手攀花樹望郎來。阿媽問涯望乜個，涯望梅花幾時開。 | 借梅花抒情 |
| [1] |
汪平秀, 湯克勤. 論梅州梅花的歷史盛衰與旅游價值[J]. 嘉應學院學報, 2022, 40(03):75-80.
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圖1 梅州代表性賞梅點圖2 主要內容框架圖圖3 梅花寶寶IP形象圖4-5圖6/
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