As a hot spot pursued by the industry and capital, the metasexes full of unknowability and futurosity, although still in the gestation stage, has been hotly discussed. As the ultimate form of the Internet, the meta-universe brings new possibilities for the application of media technology and is the new continent of the future digital transformation and the new form of the future human digital living space. In addition to the sensory extension, scene enhancement and return of power brought to us by the new vision of media development in the era of the meta-universe, we also need to stay awake, alert to the physical, real, privacy and data crisis it brings to human beings, and think about the new path of human digital survival in the future.
Internet giants at home and abroad have taken advantage of the situation to speed up the pace of the layout of the metaverse, in order to seize the market opportunity in the process of deploying virtual space. Whether it is the concept of the metaverse or its underlying AR, VR, MR and other technologies, once mature, it will have an impact on human attributes and existing social norms along with the trend of the fourth information revolution. But for the foreseeable future, the proliferation of metaverses and fully immersive media does not refer to new universes independent of real society, or to simply projecting existing social structures in the digital world. New technologies and new media will act as an extension of the human body, alienate and discipline people, and spontaneously generate new subcultural tendencies. As a supplement to the world's mainstream culture, geopolitical system and traditional social structure, users will be able to share the human level. Generate cross-cultural connections and new subject social identities.
As the value of intangible assets, brand is an indispensable resource for enterprises to create economic value. With the development of non-fungible token (NFT) and the successful listing of the first share of metaverse—Roblox, 2021 is known as the first year of metaverse. Internet giants and major brands quickly start their meta-strategy, and the developing metaverse breeds new marketing concepts and becomes a new means of branding building. Based on the theory of Douglas·B Holt’ s Cultural Branding, this paper analyzes the core of the success of the idol brand through the brief history of Coca-Cola, explores the present and future of the meta marketing, and insights into the sustainable development strategies of brands.
In the context of the current Metaverse, different disciplines have their own interpretations of the Metaverse, but there is no relatively accurate Metaverse model form. In order to predict the characteristics of the Metaverse in the future, CNKI and Web of Science databases are used to search the literature related to the Metaverse. High frequency word co-occurrence was carried out by VOS visualization atlas software. Secondly, through these co-occurrence words, five research directions, namely, human development, education, technological foundation, industry and society of the Metaverse, are found. Then, these research directions are put into the five dimensions of politics, economy, culture, geography and society (region) layer by layer decomposition, deduce the basic characteristics of the future meta-universe, and finally design the basic model of the future Metaverse through information visualization. Through a large number of studies, this paper obtains the most important co-occurrence words, the most important research direction and the most important features. In this process, non-major data are removed and the high-frequency and universally recognized fields are retained, which may be the future features of the Metaverse.
The term 'metaverse' has become a hot topic, with the continuous development of network technology and the emergence of public health crises, and the virtual network world has become a world parallel to the real world. The 'metaverse' will have a significant impact on various industries and gradually change the way production and life of human society. In this study, the connotation of the metaverse is explored, and the spatiotemporal superposition characteristics, information integration characteristics, cloud computing characteristics, and "real" simulation characteristics of the metaverse are analyzed, as well as the possible changes in human worldview, social system, and spatial cognition have been discussed. In addition, from the perspective of metaverse, the changing trends are explained from four aspects of landscape spatial design, as well as the transformation of the landscape industry from the aspects of current research, planning and design, and implementation and operation is pointed out.
An important reason why the concept of metaverse is widely discussed and debated is that its noun originates from science fiction. At present, it is generally accepted that the term "Metaverse" first appeared in Neil Stevenson's novel "Avalanche" (1992), which the author imagines as an alternate space-time parallel to the real world. Today's "metaverse" concept is to build a virtual universe with rich imagination and various media, and now the metaverse realized by digital technology allows us to feel the lifelike digital world and easily walk in the real and virtual space.. The ever-changing Internet and artificial intelligence technologies have triggered the revival of the metaverse concept, but the metaverse concept is still in constant development and evolution, and needs to be further enriched and perfected. From being used for entertainment in the 1970s, video games have gradually assumed the role of cultural dissemination and have become a new form of cultural output. The game culture presented in the parallel world fully demonstrates the process in which countries consciously spread their traditional values.
With the advancement of China's urbanization process, urban image construction is increasingly valued, and public art, as a carrier of urban image, has obtained unprecedented development opportunities. However, from the observation of media public opinion, it has been found that many public art works exhibit obvious dissemination "dislocation" phenomenon: including the dislocation of dissemination content and audience cognition, the separation of external form and internal spirit, and the "disconnection" between works and the field, which often become catalysts for negative public opinion fermentation. This article aims to explore and construct a design communication model for public art forms. This model constructs a public art morphology through a interdisciplinary perspective of design and dissemination, and verifies the effectiveness and promotion value of the strategy through practical cases,providing a a new perspective and a new way for the effective resolution of the current miscommunication and mis-identification crisis found in contemporary Public Art.
The implementation of the rural revitalization strategy is a major strategic plan made by the Communist Party of China and the Chinese government, and a major historical task in the decisive battle to build a moderately prosperous society and a modern socialist country in an all-round way. The revitalization of rural culture needs to focus on the inheritance and development of the excellent traditional Chinese culture in the countryside, and the intangible cultural heritage is the actual carrier of the excellent traditional Chinese culture. For some time, China's rural cultural construction has been slow. With the full advent of the digital society and the continuous development of new media technologies, the advancement of the production, dissemination and acceptance of digital images has provided good technical means and practices for the inheritance and dissemination of authentic and active intangible cultural heritage. method. In the context of modern communication, propaganda is protection. The Guangdong-Hong Kong-Macao Greater Bay Area has a long history, rich culture, diverse types, and diverse heritage. There are more than 100 types of intangible cultural heritage protection projects at or above the provincial level, including traditional music, traditional dance, traditional folk arts, traditional handicrafts, traditional medicine and traditional folk customs. etc., most of which are widely distributed in rural areas within the province. At the same time, since the reform and opening up, especially after the return of Hong Kong and Macau to the motherland, the cooperation between Guangdong, Hong Kong and Macau has been continuously deepened and realized, with obvious geographical advantages, strong economic strength, agglomeration of innovative elements, sound cooperation foundation, and leading internationalization level. By cultivating tourism talents who master digital imaging technology and are familiar with mass media, teach rural intangible cultural heritage content presentation strategies, explore a new path for documentary imaging of intangible cultural heritage, creatively transform intangible cultural heritage, and cultivate technical means and cultural connotations The organic integration of intangible cultural heritage, so that the intangible cultural heritage can live in the present and keep pace with the development of the times, is not only the proper meaning of preserving and protecting traditional cultural resources, but also the only way to develop and innovate traditional cultural resources. With the in-depth integration of digital social and cultural communication concepts and technological means, rural revitalization will be full of vitality in the profound cultural soil.
The emergence of the metaverse concept provides a new perspective for exploring the construction of the theoretical system of oriental design in the context of technological innovation. In order to explore how to enrich the connotation of the metaverse with innovative design so as to promote the comprehensive development of the design discipline, the 8th Oriental Design Forum & 2022 The International Conference on Metaverse and Innovative Design, jointly organized by Shanghai Jiao Tong University, the International Society for Design Science, and the Shanghai Art Graduate Education Guidance Committee, were held on May 28, 2022 at Shanghai Jiao Tong University. The forum invited experts and young scholars from both domestic and international academia and industry to express their opinions, exchange ideas, and discuss the various possibilities of the metaverse for innovative design from aspects such as design theory, cultural and creative design, technological innovation, industrial application, and rural practice.
