The purpose of this paper is to propose a series of development strategies for the integration of culture and tourism in view of the lack of awareness of brand building, lack of industrial integration, single product content, and lack of cultural communication in Meizhou Meihua tourism industry, which lead to low popularity. The method explores the connotation of plum blossoms and strengthens the shaping of local plum blossom tourism brands; deepens industrial integration through measures such as building plum blossom cultural tourism venues, creating local performance programs with activities as the carrier, designing cultural and creative products, and experiential activities; using advanced science and technology, emerging communication The platform enriches cultural and tourism formats and improves publicity effects. Through the application of culture-tourism integration development strategy and exploration of the connotation of plum blossom culture and modern communication methods, the cultural value of Meizhou plum blossom industry can be increased, industrial integration can be deepened, and the plum blossom culture of Meizhou can be inherited alive, which is conducive to the high-quality development of tourism and helps rural areas Revitalize.
In primitive society, people were full of reverence and worship for nature, and various totem myths and legends were derived. As early as in the ancestral era of the Yi people (clan clan era), the Yi people regarded the red Rhododendron delavayi as a symbol of the female genitalia and female genitals, and they were the gods of reproduction and ancestors of the Yi people, symbolizing the prosperity of the clan and the prosperity of the population. With the development of society and the progress of science and technology, the totem myth gradually lost its role, and the Rhododendron delavayi also stepped down from the altar and entered life, becoming the favorite flowers in the life of the Yi people in the way of embroidery and patterns. According to the historical evolution process, this paper will comb and analyze the change of the meaning of Rhododendron delavayi and how the Rhododendron delavayi changed from totem to pattern.
As famous traditional Chinese flower, daylily (Hemerocallis ssp.) has 3 main cultural images: the forgetfulness, the Yi-nan, the representative of mother or maternal love. And it is also the object of literature widely described and sung by the writers of different ages. 96 classical Chinese poems of describing the daylily landscape from the Western Jin Dynasty to the Ming Dynasty were selected to explore the characteristics of daylily planting in real landscape and the semantic analysis method used. The results shows that daylily was often planted in front of the steps or the hall in the courtyard and the main planting form was cluster planting. The common accompany plants for daylily were bamboo, lotus, pomegranate, hollyhock and so on. Daylily was often found near water or in the field and mountains in natural environment. The aesthetic objects for daylily in poetry included its posture, color, fragrance, group appearance, seasonal landscape, flower activities and so on. The aesthetic feelings of daylily in poetry changed in different ages. In the Tang and Song dynasty, the feelings of "leisure and broadness" appeared most frequently, and the feelings of "longing and parting sorrow" and "joy and praise" appeared second frequently. In the Ming Dynasty, the emotion of "blessing and prayer" appeared most frequently. The artistic conception of daylily in poetry changed too. In the Tang Dynasty, the artistic conception of "solitude, quiet and fresh" appeared frequently. In the Song Dynasty, daylily appeared with the most artistic conception, and the artistic conception of "bright, quiet, quiet and elegant" appeared frequently. In the Ming Dynasty, the artistic conception of "harmony" appeared most frequently. Before the Ming Dynasty, the "natural beauty" and "blending with the scene of life" of daylily evoked diversified artistic conception. Since the Ming Dynasty, the aesthetic conception showed the tendency of symbolization, and the aesthetic perspective, emotion and artistic conception began to be stylized. This understanding of the planting methods and aesthetic characteristics can provide reference for the plant design and application of daylily in modern landscapes.
Lotus, as one of the famous traditional Chinese flowers, has multiple functions such as appreciation, food, medicine and culture. In the process of development and utilization, the rich connotation of lotus culture has been formed. On the basis of combing Chinese lotus culture, this paper analyzes its aesthetic effect of health and health under the threshold of six senses and its application scenarios. And the value of food culture is analyzed. The results indicated that lotus can play a positive role in stimulating and regulating people in visual, auditory, smelling, smelling and touching senses. Lotus in the food culture has two aspects of dish application and processing application to form a rich variety of products. The mining and application of lotus culture plays an important role in the construction and development of productive landscapes, rehabilitation garden and healthy leisure activities, as well as in the construction of rural characteristic industries.
This article aims to explore the art form and aesthetic value of peony decorative patterns. Through the analysis and comparison of the art forms of peony decorative patterns in Chinese traditional arts and crafts, this paper reveals the cultural connotation and aesthetic significance of peony as an important decorative element in traditional art. The paper also puts forward some suggestions on the traditional inheritance and innovative practice of peony decorative patterns in contemporary art creation. This study is of great significance for further understanding and inheriting the artistic value of peony decorative patterns
China is the hometown of tea and has rich tea resources. Yunnan is a major province for tea planting, and tea flower resources are rich and diverse with excellent quality. In the past 20 years, the market of Pu-er tea in Yunnan has developed rapidly, but the development and utilization of Pu-er tea flowers and the market have lagged behind. By investigating the situation of tea farmers in two major tea trading markets in the north and south of Kunming and several major Pu 'er tea producing areas, this paper found that due to historical reasons, traditional concepts, marketing lag, difficulties in picking Pu 'er tea trees and flowers, insect control, preservation and other reasons, the market stock and valuation are low. Through the analysis of the present situation of the Pu 'er tea tree flower market, the reasons for the low valuation of the Pu 'er tea tree flower market in Yunnan are clarified, and the market of Pu 'er tea tree flower is analyzed and prospected, in order to provide some help for the research and development of the Pu 'er tea tree flower in Yunnan.
In China, lilies have a long cultivation history and rich cultural heritage, making them an ornamental flower with the same medicinal and edible origin. In order to promote the dissemination of lily culture, this article summarizes the historical origins and cultivation history of lilies in China based on extensive literature review. Through recording and analyzing the cultural connotations of lilies in various historical periods, such as poetry and prose, it introduces the colorful lily culture, including the application value of lilies in other forms of art such as painting, music, porcelain, stamps, etc, This provides a basis for promoting lily culture.
In the context of the rural revitalization strategy, the construction of harmonious village has become an important connotation. As a unique cultural symbol, the rose culture has a deep historical heritage and wide social influence. This paper explores the cultural value of rose culture in the construction of harmonious village through the study of its development history, aiming to provide new ideas and reference for the promotion of rural culture and industrial revitalization.
Based on the collection of a large amount of literature and materials, this study investigates ancient Chinese literary works related to azaleas, and analyzes the aesthetic characteristics exhibited by azaleas in ancient literary works. Based on the analysis of the connotation and artistic conception of azaleas in literary works, two different types of image beauty and six different types of image beauty of azaleas are summarized. Finally, analyze the expression of azaleas in different aesthetics in ancient literature, so that more people can understand the profound cultural connotations of azaleas.
The herbaceous peony is a traditional famous flower in China, not only with a long history but also with an enduring cultural appeal that stands the test of time. This paper discusses the relationship between the herbaceous peony and four different folk beliefs: Buddhism, Confucianism, Taoism, and Shamanism. It analyzes the application history and traditional folklore of the herbaceous peony, aiming to promote the culture of the herbaceous peony and carry forward the Chinese traditional culture.
Paeonia lactiflora is a traditional famous flower in China. In recent years, there have been more and more areas holding Peony Cultural Festivals in China, and rich experience has been accumulated in the development, management, and organization of planning mode. By sorting out the development status of the domestic Peony Cultural Festivals, this paper analyzes the curatorial mode and highlights the current Peony Cultural Festivals. It is found that the Peony Cultural Festivals in many places can combine the local characteristic culture, activate the local Peony resources in multiple ways, vertically extend the Paeonia industrial chain, and deepen the integration and development of regional agriculture, culture, and tourism. However, to a certain extent, the dominant position of flower culture communication in the Peony Cultural Festivals was buried by the integration of multi-cultures and the extension and development of the' flower economy' industrial chain. Therefore, attaching importance to the leading role of Peony flower culture in Peony Cultural Festivals establishing a scientific and standardized festival evaluation system are important measures to promote the sustainable development of Peony Cultural Festivals tourism and revitalize Paeonia flower culture in China.
Since the Song and Jin Dynasties, with the continuous improvement of Tao Yuanming's position in China's traditional literature and art, the art of poetry and painting related to Tao Yuanming has been flourishing, which is fully reflected in the records of inscribed poems, and many paintings have been preserved to this day. In particular, many of Tao Yuanming's paintings related to chrysanthemums mainly include "picking chrysanthemums", "appreciating chrysanthemums" and "loving chrysanthemums". Some of these paintings belong to the category of figure painting, while others are the characteristics of landscape painting, or they are called landscape figure painting or figure landscape painting. The theme or theme painting related to these "Taoju" images has not only become an important content in the construction of painting history, but also reflects the deep connotation of the development of China's poetry and painting art. At the same time, the evolution process and morphological characteristics of these poetry and painting arts can not only reflect people's aesthetic ideology at that time, but also reflect the development laws and characteristics of traditional painting, which is of great significance to the study of the history of poetry and painting art.
Osmanthus fragrans is one of the ten most famous traditional flowers in China, of which cultivation history in our country was more than 2500 years. It not only has a strong historical and cultural connotation, but also has a wide range of applications in medicine, diet, literature and other fields. This paper summarizes the origin, development and application of O.fragrans from the aspects of spiritual culture and material utility, respectively. We want to help spreading the culture of O.fragrans, and giving ideas and support for the development of O.fragrans industry.
The cultural connotation of peony is fully discussed and explored by analyzing the origin of its name, the history of its cultivation and the intermingling of Chinese culture, the allusions to famous people, its application in gardens, etc. The peonyy is one of the mostl famous flowers in China. The peonyy is one of the mostl famous flowers in China. The cultivation history of peony in China can be traced back to more than 2, 000 years ago, and it flourished during the Tang and Song dynasties in China. It was greatly loved by the people because of its graceful and noble posture. Spanning more than 2, 000 years of life and death, it has been continuously blended with Chinese culture, and nowadays it is no longer just a symbol of beauty but also a symbol of wealth and good fortune and has become an inseparable part of Chinese culture. Meanwhile, peonies are widely used in modern gardens, such as peony specialized gardens, flower bands, flower platforms, and flower borders, and can also be used as potted plants and cut flowers, among which peony specialized gardens and peony flower platforms are the most widely used.
The cultural connotation of tulips is fully discussed and explored by analyzing the origin of their names, cultivation history, literary works, and garden applications. The tulip is a world-famous bulbous flower and one of the most important flowers in the international flower market. Tulips in Europe and the United States have a wider range of planting; the cultivation of the Netherlands is the most famous, but now tulips are also widely cultivated by other countries of the world. With their unique posture and colorful appearance, tulips have won the hearts of the people of all countries. Known as the "Queen of Flowers", many countries also recognize tulips as their national flower.
Flower tourism, developed based on flower culture, has become one of the most dynamic industries in the world today. Chinese flower culture seems to be centered around "flowers", while deep exploration is a cultural phenomenon dominated by "people". Li Bai's timeless quatrain "Heading east for Yangzhou among hazy vernal hues", the legend of Emperor Yang of Sui not looking for Viburnum macrocephalum Fort. f. keteleeri (Carr.) Rehd., and the plum blossoms in Jin Nong's paintings endow Yangzhou with rich spiritual and cultural connotations. At the same time, using flowers as a medium to construct the image of Yangzhou city and promote its tourism development. This article takes the "Plum Blossom Forest on Lake" in Yangzhou Slender West Lake Scenic Area as an example to deeply explore its rich flower culture connotation and its impact on the tourism peak season of Slender West Lake, and to explore the impact of flower culture on the tourism industry.
Peony(Peaonia lactiflora)is a famous indigenous flower and medicinal plant in China. Its long history of cultivation and application has left its imprint a strong mark in many ancient books and classics, and formed an abundant and colorful Chinese paeonia culture, which has become an important part of Chinese traditional culture. This paper sorts out and analyzes the description of peony in Chinese ancient novels such as The Classic of Mountains and Seas, A Dream of Red Mansions, opera or scripts such as the Peony Pavilion and introduces the peony in pharmacopoeia such as Compendium of Materia Medica. The results of this study have a certain reference significance for perfecting the traditional flower culture system and promoting Chinese flower culture.
Daylilies have a long history of cultivation in China, and has been known as the Yinan grass, forgetting worries grass, mother flower, etc. Throughout the ages, many literati have created a large number of poems and songs to praise daylilies, and the image of daylilies has also appeared frequently in the poetry and paintings of Yangzhou. The historical and cultural value of daylilies is worth studying and carrying forward.
In this study, 201 colours were measured from 164 daylily species, and these colours were clustered by K-Means, and then Memphis design style colours, Chinese traditional colours and daylily colours were compared and analysed. The results show that: 93% of daylily colours are warm colours, daylily colours after clustering have similar colours with Memphis design style colours, but the contrast of daylily colours is weaker than that of Memphis style colours, and the two styles are different; five Memphis style colours after clustering have similar concepts with Chinese traditional five colours, and through the five of Chinese traditional colours, we can see the source of cultural self-confidence; some of daylily colours are very similar with Chinese traditional colours. Very similar, its display of natural beauty, social beauty, artistic beauty conveys the rich humanistic feelings such as forgetfulness, filial piety, nostalgia; the era of daylily "forgetfulness" cultural symbols have a new interpretation, daylily become one of the cultural symbols of socialist core values.
Based on the understanding of the biological characteristics and ecological habits of different flowers, people compared the various natural attributes of flowers with people, and gradually form a variety of associations between the natural attributes of flowers and human nature and human society, and then form a universal social concept, that is, China 's unique flower culture. The diversity of flower species and forms is the natural basis for the formation of flower culture. Rhododendron is one of the top ten traditional flowers in China, with the reputation of ‘the beauty in flowers’. China has rich natural resources. From ancient times to the present, there are many literary works on Rhododendron. This paper analyzes and describes the literary works of different rhododendrons by appreciating the literary works of rhododendrons. It is believed that three different colors of red rhododendrons, white rhododendrons and purple rhododendrons can bring people different psychological feelings. The color depicts three different artistic conceptions and renders three different atmospheres. The azaleas expressing different emotional colors in literary works are mainly divided into two categories. One is the azaleas expressing sad feelings, showing the author 's inner desolation ; the second is a cuckoo that expresses a warm emotional color, highlighting the breath of wealth. Post-rainfall scenes and war scenes are important carriers for the expression of azalea situations. Through the appreciation of ancient literary works describing cuckoos, the cuckoo culture in ancient literature is appreciated, and the cuckoo culture and natural resources are combined and applied to the construction of modern gardens, so that people can feel the cultural edification and cultural charm in the garden, and get a richer experience of viewing flowers and flowers.
