Under the influence of social media, the rural tourism landscape in the suburbs of cities has changed, and symbol consumption has constituted a new paradigm of tourism development and consumption. In this paper, qualitative analysis, content analysis and semiotics methods are used to analyze the status and symbolic significance of rural tourism landscape in the suburbs of the city, combining with a specific case of “Yijiele”, an artificial landscape in Sanshengxiang. Finally, according to the current situation of globalization paradox, the reflection of the crisis of symbolization, and put forward multiple value creation, the optimization of the establishment of community culture suggestions, for the sustainable development of rural thinking.

The paper makes a research on reindeer culture of Ewinke Township, Hulunbir and expounds the designs of the concept and its origin of cultural and creative products, focusing on the reindeer cultural and creative products in the current market to make a survey and then summarizes the designs of these products to conform with modern aesthetics to give a reference to the following research on ethnic cultural and creative products’ designs.

The classical image of lotus and lotus is abundant. Always, they represent virtues, authors express their feelings, metaphorize morality and declare high ambition by means of lotus, forming a lotus culture with unique Chinese characteristics. The naming and cultivation of the “Five-Star Sacred Lotus” is supported by Mr. Zhou Dunyi’s Neo Confucianism, his concept of clean government, and other outstanding achievements, it becomes the inheritance and innovation of traditional lotus culture. By observing and collecting the growth data and characteristics of the “Five-Star Sacred Lotus”, extracting and integrating cultural connotations, using anthropomorphic design techniques for cultural and creative transformation, and applying the image of the “Sacred Lotus-Five Gentlemen” to the design and promotion of cultural and creative products. The integration of culture and tourism in China has promoted the development of lotus culture.

For the purpose of rejuvenating rural culture, starting from the design ideal of sustainable development, the design strategy suitable for rural sustainable development needs to be combined with local simplicity, that is, the rural environment ecology that villagers rely on and the long-term past cultural concepts and behavior characteristics, so as to guide the targeted design method, rather than mechanically copying the urban design mode. Taking a village in Western Sichuan as a case, this paper analyzes the problem of population structure through the analysis of its native simplicity, and finds out the shortcomings in the current rural design development by combining with the modern rural life and development environment. From the simple view rooted in the countryside, this paper provides some thoughts on the intervention of design in rural development, promotes the sustainable development of rural design from the perspective of design, and assists the revitalization of rural culture in the new era.

This article analyzes the resource and market conditions of rural tourism development in Chongding Village, Bingzhongluo, which is located in the core area of Nujiang Grand Canyon in Yunnan, and proposes that the rural tourism space of Chongding Village is divided into production space area, living space area and natural conservation space area. It also designs three eco-tourism products based on functional zoning, namely, series of tourism products in the living space with the theme of “deep folk”, tourism products in the production space with the theme of “Body work”, and nature conservation space with the theme of “enjoying in the nature”. This paper also proposes a guarantee mechanism for the development of rural tourism products.

The development of rural leisure tourism is an important starting point for the realization of the “village revitalization” strategy. 2020 is the 15th anniversary of the “two mountains” theory put forward by General Secretary Xi Jinping. The important concept of “green waters and green mountains are golden mountains and silver mountains” is practiced and actively explored. The innovative development path of rural leisure tourism is very important. As one of the most active components of the creative industry, animation has played a prominent role in integrating tourism resources, boosting the cultural connotation and added value of rural tourism. Rural leisure travel is more than just planting, picking and tasting. These 1.0 version of agricultural tourism scenes are in urgent need of evolution. Animation design can give rural leisure travel more fun and sweet atmosphere, and can also give rural leisure travel more cultural connotation. As the main institution for the training of animation design talents, local colleges and universities should combine the regional characteristics, industrial characteristics and school advantages of the region, and take the regional demand as the link, especially to promote the development of the “rural revitalization” in the region to drive innovation. Classes can effectively promote cooperation between universities and local governments and effectively improve students’ practical ability. The “Village Animation”-driven innovation class organized by the Animation Department of the Art and Design College of Fujian Sanming University is to provide talent services for the ecological civilization and comprehensive construction of the “village revitalization”, and use animation as a design method to realize the innovation of rural leisure tourism provision mode.

Huaxin Village has good resources for the development of agricultural tourism. Constructing suburban rural tourism destinations, enhancing the added value of agricultural products, developing art exhibitions and cultural activities are the new assistance models for Huaxin Village’s agricultural tourism prospering villages. Through analysis of the development patterns and measures of agricultural tourism in the six aspects of old cultural buildings, ecological farms, supporting facilities, sales items, activities, and the inter-village environment, this paper preliminarily clarifies the methods and paths, development orientations, function modules and other models of humanities and art help agricultural tourism prosper villages.

The integration of agriculture and tourism is a new development mode to help rural revitalization and social development in the new era. On the basis of taking measures according to local conditions, make full use of local natural resources, cultural resources, social resources and so on to promote the construction and development of rural areas;Ba village, ba ise, guang xi for the national rural governance demonstration village, the architectural landscape design fully embodies the planning of agriculture and tourism, realize the comprehensive integration of agriculture, tourism and culture, both the architectural landscape to create beautiful rural landscape, and drive the industrial revitalization of agricultural tourism, based on the architectural landscape of Ba village design, from the ecological livable thought, farmland landscape, landscape, red rural culture, beautiful planning and design value, in order to enlighten the new rural planning and construction and cultural tourism development.

Doushan Village is located 5 kilometers to the northeast of Baliwan Town, Hongan County, which is listed in the list of Traditional Chinese villages. At present, a large number of traditional dwellings with historical value and regional culture are still preserved in the villages, and it has become one of the important traditional dwellings in the southeast of Hubei. Based on the field investigation of the traditional dwellings in Doushan Village, this paper analyzes the present situation and reasons of the villages, and probes into the architectural style of their regional characteristics.Taking an abandoned old traditional residential building in Doushan village as the practice object, the renewal design practice is carried out, and the strategy to adapt to the local traditional residential renewal design is put forward.

Due to its developed economic level, rich cultural characteristics and deep industrial base, the rural landscape in Jiangnan region has become the focus and focus of academic research. In recent years, the rural areas in south of the Yangtze River are faced with such problems as landscape amnesia, incompatibility and mismatch between landscape and industry, and imbalance of rural ecology. Under the background of development in the new era, rural areas in the south of the Yangtze River Delta are also facing a series of development opportunities under the strategic background of the integration of the Yangtze River Delta, the new national development concept and the green New Deal. In the new countryside socialism under the guidance of thought, jiangnan landscape should be based on agriculture, establishing rural “true”, in culture, for nutrition, create rural “lattice”, take the market as the guidance, to build rural “inner loop”, based on the green, make rural “sustainability”, build the exquisite beauty jiangnan village, for the country to become important means to promote rural economic development and cultural promotion, and also provide certain reference significance for our country to other country.

In response to the action plan for building villages with unique Chinese characteristics and in light of the current situation of rural development and rural tourism development, this paper, starting from the perspective of the integration of cultural creativity and rural tourism products, conducts field research, planning and design, and develops more distinctive and creative rural tourism products that are popular with tourists. Based on the current rural tourism product design in Taying Village of Puxi Town and Xiegou Village of Shagou Town, the paper explores the design methods and marketing strategies of rural tourism products in order to better promote the building of villages with unique Chinese characteristics.

This is a speech delivered by the author at the alumni meeting of the Design School of Shanghai Jiao Tong University on October 28, 2017. It is also an in-depth reflection on the development of the design discipline. The author mainly puts forward three academic viewpoints. Firstly, combining design and industry, design and environment to ensure the “double wheel drive”. Establishing innovative design discipline group which integrates the development of science and art. Secondly, the design discipline must have its own academic tradition. No academic tradition, no inheritance and innovation. Thirdly, with a history of 30 years, the design school of Jiao Tong University can take the Oriental design, which is centered on the excellent traditional Chinese culture, and the combination of the concepts and means of modern design as its own academic tradition.

The traditional origin of Chines eruralaesthetics is them ainbody of Chinese aesthetics, and it will also become the common wealth of human culture and art, because the proposal of “Oriental Design” has a direct relationship with “Western Design”, and it is also a “fusion between China and the West” based on the extensive absorption of Western aesthetics. By studying the relationship between the traditional origin of Chinese rural aesthetics and ancient design thought, and the closerelationship between ruralaes thetics, oriental designan dorientaldes ignstudies. Thus, the outstanding point of “Oriental Design” represented by China is the uniqueness of landscape or pastoral aesthetics. At the same time, these are the traditional origins of “rural aesthetics” and become the traditional essence of “Oriental Design” or “Oriental Design Science” that needs to be seriously treated and inherited, as well as grasping and highlighting “Chinese characteristics” or “Chinesespirit”.

This article takes two major family libraries in China and Italy in the second half of the 16th century, namely the Tianyi Pavilion in the Late Ming Collection and the Lorenzo Library in Florence during the Renaissan ceasres earchcases. From the perspective of design culture, ituses comparative research methods to explore the aftermath Cultural factors for the differences indevelopment between China and the West. Through the comparative analysis of the architectural layout, space safety and furniture design styles, characteristics and functions of the two libraries, the study found the different library cultures mapped by the design and the social and historical reasons behind them, and explored the two libraries’ influence on knowledge, service, Different cultural values and their influence on society provide references for contemporary Chinese social and cultural construction.

As a popular tourism type with a a huge potential market, flower-themed tourism could only maintain sustainable development by providing a destination with uniqueness and consistent high quality，that is, constructing an attractive flower-themed tourist destination image for visitors. From a strategic perspective, this paper discussed both endogenous and exogenous solutions for the construction of flower-themed tourist destination image, and put forward with three construction paths: activation of traditional resources, recreation of nature and transplantation of exotic image, and analyzed flower landscape, flower festivals and events, and flower tourism commodities in detail, which are the three main image construction carriers of this tourism type, aiming to provide a positive reference for the theoretical research and design practice in this field.

With the process of urbanization, a large number of abandoned spaces in modern towns carrying social emotion and collective memory are facing the crisis of melting. This paper points out the problem of “temporal and spatial differentiation” of abandoned space. Narrative methods are used to sort out spatial semantics and arrange narrative clues, in order to show the hidden humanistic events and social emotions behind the space, so as to furtherly achieve the coupling of “time” and “space”, and improve the cultural perception and emotional experience of space places. The regeneration strategy of abandoned space proposed in this paper provides a new way for urban renewal and transformation in the future.

Around the issue of “Aestheticization of daily life”, there are two completely different attitudes in the academic circles. These two attitudes are actually asking “whether aesthetics is a kind of life or a transcendence and criticism of life”. When the modern design theory is faced with the daily life full of instrumental rationality, it is worth advocating to abandon the Kantian theory of “aesthetic interest free” artistic aesthetic self-discipline and turn to the pragmatic concept of “life is aesthetics”. By analyzing the aesthetic phenomenon in Yori in Edo period, this paper attempts to take it as a proof to prove that “life is aesthetics” and answer the question of “Aestheticization of daily life”.

As the main body of art design education courses, rural youths, their cognition and cultivationofruralhumanitiesandemotions, as well as their creativity and aesthetics, are important forces for the future development of rural areas. In accordance with the general requirements of “prosperous industry, livable ecology, civilized rural customs, effective governance, and affluent life”, the development of rural art design education courses based on rural culture is conducive to promoting the all-round development of ruraly ouths for thinking about the future of the countryside. Aiming at the current problems in rural art design education, this article proposes countermeasures on how to better link school art classrooms with rural communities, improve teaching quality, and createrural cultural brands that are inline with current cultural trends and popular among the public. The development of art design education provides new ideas and solutions. So as to promote the all-round development of ruralyouth.

The “Pailou tombstone” in Laifeng County, Hubei Province since the Qing Dynasty is a kind of tombstone that imitates the memorial archway, it is a testimony of the transformation from tradition to modernity. First of all, the initial purpose of it was used by local officials to persuade and reform the Tu and Miao people to use the burial customs instead of cremation customs. Secondly, with the development of the times, the tripartite concept of those who use tombstones, those who worship tombstones, and the stonemasons who make tombstones has continued to change, which has caused a huge difference in the choice of carving subjects between ancient and contemporary tombstone decorations. Third, the inscription reflects the transition process of the inner meaning of the family from the clan with the same surname to the core family.

Nowadays, rural tourism has gradually been widely noticed, while rural revitalization has also become an important argument. This phenomenon basically occurs after a country's economic development has reached a certain height, which shows that economic development has an extremely close relationship with rural tourism and revitalization. This article would explore the linkage between them, taking the proper understanding of the root cause as basic and starting the research on the construction of beautiful countryside. Then propose relatively reliable development countermeasures and models to facilitate the development of rural tourism and rural revitalization.

Internet giants at home and abroad have taken advantage of the situation to speed up the pace of the layout of the metaverse, in order to seize the market opportunity in the process of deploying virtual space. Whether it is the concept of the metaverse or its underlying AR, VR, MR and other technologies, once mature, it will have an impact on human attributes and existing social norms along with the trend of the fourth information revolution. But for the foreseeable future, the proliferation of metaverses and fully immersive media does not refer to new universes independent of real society, or to simply projecting existing social structures in the digital world. New technologies and new media will act as an extension of the human body, alienate and discipline people, and spontaneously generate new subcultural tendencies. As a supplement to the world's mainstream culture, geopolitical system and traditional social structure, users will be able to share the human level. Generate cross-cultural connections and new subject social identities.

This paper studies the "empty" cultural factors in the classical gardens in the south of the Yangtze River, summarizes and extracts its characteristic cultural elements and applies them to design practice to verify the feasibility, aiming to increase the connotation of traditional Chinese culture for modern design. First of all, it summarizes the manifestations of Zen "emptiness" thought in the classical gardens in the south of the Yangtze River. Then, combine the two to extract four cultural factors from the classical gardens in the south of the Yangtze River: mountains and rocks—“empty space”, water bodies—“empty spirit”, paths—“emptiness and silence”, and meanings—“empty nature”, using the semantic method to analyze the design form and cultural connotation of each factor. Finally, the most important cultural factors are screened out by using the analytic hierarchy process, and the selected cultural factors are evolved by using shape grammar and applied in the practice of tea tray design, which not only seeks new ideas for the innovation of modern design, but also promotes the inheritance of traditional culture，and new directions were explored.

The term 'metaverse' has become a hot topic, with the continuous development of network technology and the emergence of public health crises, and the virtual network world has become a world parallel to the real world. The 'metaverse' will have a significant impact on various industries and gradually change the way production and life of human society. In this study, the connotation of the metaverse is explored, and the spatiotemporal superposition characteristics, information integration characteristics, cloud computing characteristics, and "real" simulation characteristics of the metaverse are analyzed, as well as the possible changes in human worldview, social system, and spatial cognition have been discussed. In addition, from the perspective of metaverse, the changing trends are explained from four aspects of landscape spatial design, as well as the transformation of the landscape industry from the aspects of current research, planning and design, and implementation and operation is pointed out.

The Metaverse is simply a virtual space, and the Chinese landscape painting represented by Jing Hao's "Kuang Lu Tu" has a very similar "spatial" design concept with the " Metaverse ", and has become the common wealth of the entire human culture and art. Because the proposal of the "Metaverse" is directly related to the "tradition", it is also a "space revolution" on the basis of extensive absorption of tradition. Through the study of the landscape painting "Too Virtual Body" represented by Jing Hao's "Kuang Lu Tu", which is the traditional morphological characteristics of "virtual space", and its prominent point is the artistic function characteristics of "Jiangshan Lying Tour", which in turn shows the uniqueness and mystery of "psychological space", and these are also " The traditional origin of the Metaverse and the essence of tradition that need to be taken seriously and passed on, so as to have the value of modernity and the significance of the future.

Since the implementation of China's rural revitalization strategy, culture plays an increasingly important role in rural areas. The innovation of culture itself is the driving force to promote rural development, the connection between culture and industry is the core driving force of rural revitalization, and the combination of culture and tourism is a new economic growth point of rural revitalization. Due to its picturesque and poetic, open and innovative, delicate and beautiful cultural characteristics, as well as its developed economic level, rich cultural characteristics and profound industrial foundation, Jiangnan culture has become a pilot zone for the implementation of the rural revitalization strategy. However, it is also faced with some problems, such as contradiction with foreign culture, poor integration with ecological environment, disconnection with rural industry and dilution of folk customs. From the perspective of the integration of Jiangnan culture into rural areas, this paper puts forward an overall design method for rural areas, and believes that the rural areas in Jiangnan need to do a good job in the picturesque design of rural styles, the original design of rural landscapes, the delicate design of rural features and the innovative design of rural customs. It also puts forward specific design strategies for the "refinement" of Jiangnan architecture, the "color" of Jiangnan folk houses, the "auspicious" of Jiangnan texture and the "auspicious" of Jiangnan space, so that Jiangnan culture can play a greater role in inheriting the excellent traditional Chinese culture, promoting the development of local rural tourism and rural revitalization.

With the advancement of China's urbanization process, urban image construction is increasingly valued, and public art, as a carrier of urban image, has obtained unprecedented development opportunities. However, from the observation of media public opinion, it has been found that many public art works exhibit obvious dissemination "dislocation" phenomenon: including the dislocation of dissemination content and audience cognition, the separation of external form and internal spirit, and the "disconnection" between works and the field, which often become catalysts for negative public opinion fermentation. This article aims to explore and construct a design communication model for public art forms. This model constructs a public art morphology through a interdisciplinary perspective of design and dissemination, and verifies the effectiveness and promotion value of the strategy through practical cases,providing a a new perspective and a new way for the effective resolution of the current miscommunication and mis-identification crisis found in contemporary Public Art.

2014年9月25日，新時期“蘇州園林”傳承與發展研討會在蘇州成功召開。會議由蘇州市園林和綠化管理局陳衛京局長主持，特邀中國工程院院士孟兆禎先生, 北京林業大學園林學院院長李雄教授等6位專家到會研討。蘇州市園林和綠化管理局、規劃局、吳中區住建局、園博局等相關部門領導參加了會議。本次研討會以江蘇省第九屆園博會展園建設為契機，應蘇州市人民政府要求，由蘇州市園林和綠化管理局主持，委托蘇州園林設計院對蘇州古典園林造園藝術傳承和發展進行了回顧和總結，並就新時期“蘇州園林”建設展開討論。與會專家一致認爲蘇州古典園林是中國文化、中國民族文化和中國園林文化的杰出代表。隨著時代發展，蘇州園林被賦予了更多新的內涵，其最根本的變化是園林服務物件的轉變，從傳統的私家園林轉變爲公共園林，而不變的核心思想主要有3點：一是“自然情趣”，即從城市山林延展到山水城市的生態園林建設核心；二是 “景面文心”，即文化的延續才是蘇州園林傳承的核心；三是“詩意棲居”，即學習蘇州古典園林高度藝術化的園居方式與理想化的生活模式。會議最後提出，關於蘇州園林的傳承與發展需要蘇州園林界不斷深入理論研究與實踐探索，在切實保護好蘇州古典園林的同時，走出一條富有地域文化特徵的蘇州園林發展之路。我有幸受邀參會，幷即興做了長篇發言。但仍感意猶未盡，在2020年疫情居家期間，對蘇州園林又做了進一步的思考。

The function and importance of the body have long been deliberately ignored and belittled in the process of education. Also, the body is often simplified as a carrier. Embodied cognition theory emphasizes that the body is an important component of individual mind and believes that cognition is generated simultaneously with physical practice experience. In order to have a better learning effect and create an environment conducive to the generation of "insight", it is particularly important to put forward the integrated situational experience which is guided by embodied cognition theory and uses experience design as a means. Immersive experience and narrative take the most important role in integrated situational experience. The construction of integrated situational experience, which is guided by embodied cognition, have a positive influence on rethink the role of body in learning.

This article reviews the development of children's clothing industry in China and the current stage of development, this paper analyzes the policy environment, children's clothing industry from the Angle of the size of the market and brand industry market present situation, analyzed the current children's wear industry in China has been into high-speed development, under the impetus of the policy environment, market size and structure has wide development prospects. On this basis, this paper summarizes three problems existing in children's wear design and brand operation, and puts forward thinking on the future development trend of China's children's wear industry. The application of traditional culture and emerging technology in children's wear will lead a new round of development, and the enterprise brand operation ability will determine the market brand composition of the future industry.

As a hot spot pursued by the industry and capital, the metasexes full of unknowability and futurosity, although still in the gestation stage, has been hotly discussed. As the ultimate form of the Internet, the meta-universe brings new possibilities for the application of media technology and is the new continent of the future digital transformation and the new form of the future human digital living space. In addition to the sensory extension, scene enhancement and return of power brought to us by the new vision of media development in the era of the meta-universe, we also need to stay awake, alert to the physical, real, privacy and data crisis it brings to human beings, and think about the new path of human digital survival in the future.

For the communication of rural culture, visual symbolic communication is one of the most direct and effective ways. Rural culture has strong regional characterization and the external expression of landscape appearance. This paper analyzes and refines rural cultural colors, rural folk culture, and natural culture to explain the uniqueness of the countryside and the cultural connotation behind it. It is proposed that combining rural culture with local brands and products not only protects the characteristics of traditional villages but also gives a regional cultural system to new products. We interpret the representative elements of rural cultural symbols to reveal the local and cultural concepts embedded in the local society, integrate the rural regional culture into the visual symbols so that the public can feel the cultural implications more intuitively, and achieve the effect of promoting and spreading the rural culture, as well as providing the impetus for the development of the rural economy. To achieve the visionary development goal of the countryside, so that the rural culture with its vernacular, tradition, differences, and uniqueness can be preserved and continued.

The ultimate goal of the symbiosis of science and art is beauty. The goal of technological design integration is the common welfare of humanity. Science and art pursue the perfection of human nature through curiosity, imagination, exploratory spirit, rebellious genes, deep research ability, and creative thinking, ultimately achieving beauty. On this basis, technology and design will integrate human needs, empathize with others, prioritize people, and shape the future form of life. The goal is the common desire of human survival and development to pursue a beautiful life. This article discusses the relationship and characteristics between science, art, technology, and design, and ultimately points to a reflection on the changes in design patterns caused by the current prevalence of artificial intelligence technology.

The construction of characteristic rural is an important strategic decision to accelerate the implementation of the rural revitalization strategy, and a positive measure to promote agricultural and rural modernization and urban-rural integration. Leisure agriculture is an important part of rural industry, and has become an effective way to promote the construction of characteristic rural areas and realize the construction of rural ecological civilization. In this study, the construction of characteristic rural and the development of leisure agriculture in Jiangsu Province were systematically analyzed with consulting literature, data statistics and field investigation. A coupling model of leisure agriculture and characteristic rural areas was established, 32 evaluation indicators were screened by SPSS software as the principal component, and countermeasures and suggestions were put forward to promote the integrated development of characteristic rural and leisure agriculture in Jiangsu Province. The research on the coordinated development of leisure agriculture and characteristic rural in Jiangsu Province was aimed at providing theoretical reference and practical suggestions for the high-quality development of leisure agriculture and the construction of characteristic rural in Jiangsu Province.

As the value of intangible assets, brand is an indispensable resource for enterprises to create economic value. With the development of non-fungible token (NFT) and the successful listing of the first share of metaverse—Roblox, 2021 is known as the first year of metaverse. Internet giants and major brands quickly start their meta-strategy, and the developing metaverse breeds new marketing concepts and becomes a new means of branding building. Based on the theory of Douglas·B Holt’ s Cultural Branding, this paper analyzes the core of the success of the idol brand through the brief history of Coca-Cola, explores the present and future of the meta marketing, and insights into the sustainable development strategies of brands.

The implementation of the rural revitalization strategy is a major strategic plan made by the Communist Party of China and the Chinese government, and a major historical task in the decisive battle to build a moderately prosperous society and a modern socialist country in an all-round way. The revitalization of rural culture needs to focus on the inheritance and development of the excellent traditional Chinese culture in the countryside, and the intangible cultural heritage is the actual carrier of the excellent traditional Chinese culture. For some time, China's rural cultural construction has been slow. With the full advent of the digital society and the continuous development of new media technologies, the advancement of the production, dissemination and acceptance of digital images has provided good technical means and practices for the inheritance and dissemination of authentic and active intangible cultural heritage. method. In the context of modern communication, propaganda is protection. The Guangdong-Hong Kong-Macao Greater Bay Area has a long history, rich culture, diverse types, and diverse heritage. There are more than 100 types of intangible cultural heritage protection projects at or above the provincial level, including traditional music, traditional dance, traditional folk arts, traditional handicrafts, traditional medicine and traditional folk customs. etc., most of which are widely distributed in rural areas within the province. At the same time, since the reform and opening up, especially after the return of Hong Kong and Macau to the motherland, the cooperation between Guangdong, Hong Kong and Macau has been continuously deepened and realized, with obvious geographical advantages, strong economic strength, agglomeration of innovative elements, sound cooperation foundation, and leading internationalization level. By cultivating tourism talents who master digital imaging technology and are familiar with mass media, teach rural intangible cultural heritage content presentation strategies, explore a new path for documentary imaging of intangible cultural heritage, creatively transform intangible cultural heritage, and cultivate technical means and cultural connotations The organic integration of intangible cultural heritage, so that the intangible cultural heritage can live in the present and keep pace with the development of the times, is not only the proper meaning of preserving and protecting traditional cultural resources, but also the only way to develop and innovate traditional cultural resources. With the in-depth integration of digital social and cultural communication concepts and technological means, rural revitalization will be full of vitality in the profound cultural soil.

The emergence of the metaverse concept provides a new perspective for exploring the construction of the theoretical system of oriental design in the context of technological innovation. In order to explore how to enrich the connotation of the metaverse with innovative design so as to promote the comprehensive development of the design discipline, the 8th Oriental Design Forum & 2022 The International Conference on Metaverse and Innovative Design, jointly organized by Shanghai Jiao Tong University, the International Society for Design Science, and the Shanghai Art Graduate Education Guidance Committee, were held on May 28, 2022 at Shanghai Jiao Tong University. The forum invited experts and young scholars from both domestic and international academia and industry to express their opinions, exchange ideas, and discuss the various possibilities of the metaverse for innovative design from aspects such as design theory, cultural and creative design, technological innovation, industrial application, and rural practice.