The purpose of this paper is to propose a series of development strategies for the integration of culture and tourism in view of the lack of awareness of brand building, lack of industrial integration, single product content, and lack of cultural communication in Meizhou Meihua tourism industry, which lead to low popularity. The method explores the connotation of plum blossoms and strengthens the shaping of local plum blossom tourism brands; deepens industrial integration through measures such as building plum blossom cultural tourism venues, creating local performance programs with activities as the carrier, designing cultural and creative products, and experiential activities; using advanced science and technology, emerging communication The platform enriches cultural and tourism formats and improves publicity effects. Through the application of culture-tourism integration development strategy and exploration of the connotation of plum blossom culture and modern communication methods, the cultural value of Meizhou plum blossom industry can be increased, industrial integration can be deepened, and the plum blossom culture of Meizhou can be inherited alive, which is conducive to the high-quality development of tourism and helps rural areas Revitalize.

In this study, 201 colours were measured from 164 daylily species, and these colours were clustered by K-Means, and then Memphis design style colours, Chinese traditional colours and daylily colours were compared and analysed. The results show that: 93% of daylily colours are warm colours, daylily colours after clustering have similar colours with Memphis design style colours, but the contrast of daylily colours is weaker than that of Memphis style colours, and the two styles are different; five Memphis style colours after clustering have similar concepts with Chinese traditional five colours, and through the five of Chinese traditional colours, we can see the source of cultural self-confidence; some of daylily colours are very similar with Chinese traditional colours. Very similar, its display of natural beauty, social beauty, artistic beauty conveys the rich humanistic feelings such as forgetfulness, filial piety, nostalgia; the era of daylily "forgetfulness" cultural symbols have a new interpretation, daylily become one of the cultural symbols of socialist core values.

In China, lilies have a long cultivation history and rich cultural heritage, making them an ornamental flower with the same medicinal and edible origin. In order to promote the dissemination of lily culture, this article summarizes the historical origins and cultivation history of lilies in China based on extensive literature review. Through recording and analyzing the cultural connotations of lilies in various historical periods, such as poetry and prose, it introduces the colorful lily culture, including the application value of lilies in other forms of art such as painting, music, porcelain, stamps, etc, This provides a basis for promoting lily culture.

Osmanthus fragrans is one of the ten most famous traditional flowers in China, of which cultivation history in our country was more than 2500 years. It not only has a strong historical and cultural connotation, but also has a wide range of applications in medicine, diet, literature and other fields. This paper summarizes the origin, development and application of O.fragrans from the aspects of spiritual culture and material utility, respectively. We want to help spreading the culture of O.fragrans, and giving ideas and support for the development of O.fragrans industry.

In the context of the rural revitalization strategy, the construction of harmonious village has become an important connotation. As a unique cultural symbol, the rose culture has a deep historical heritage and wide social influence. This paper explores the cultural value of rose culture in the construction of harmonious village through the study of its development history, aiming to provide new ideas and reference for the promotion of rural culture and industrial revitalization.

The herbaceous peony is a traditional famous flower in China, not only with a long history but also with an enduring cultural appeal that stands the test of time. This paper discusses the relationship between the herbaceous peony and four different folk beliefs: Buddhism, Confucianism, Taoism, and Shamanism. It analyzes the application history and traditional folklore of the herbaceous peony, aiming to promote the culture of the herbaceous peony and carry forward the Chinese traditional culture.

The cultural connotation of peony is fully discussed and explored by analyzing the origin of its name, the history of its cultivation and the intermingling of Chinese culture, the allusions to famous people, its application in gardens, etc. The peonyy is one of the mostl famous flowers in China. The peonyy is one of the mostl famous flowers in China. The cultivation history of peony in China can be traced back to more than 2, 000 years ago, and it flourished during the Tang and Song dynasties in China. It was greatly loved by the people because of its graceful and noble posture. Spanning more than 2, 000 years of life and death, it has been continuously blended with Chinese culture, and nowadays it is no longer just a symbol of beauty but also a symbol of wealth and good fortune and has become an inseparable part of Chinese culture. Meanwhile, peonies are widely used in modern gardens, such as peony specialized gardens, flower bands, flower platforms, and flower borders, and can also be used as potted plants and cut flowers, among which peony specialized gardens and peony flower platforms are the most widely used.

Peony(Peaonia lactiflora)is a famous indigenous flower and medicinal plant in China. Its long history of cultivation and application has left its imprint a strong mark in many ancient books and classics, and formed an abundant and colorful Chinese paeonia culture, which has become an important part of Chinese traditional culture. This paper sorts out and analyzes the description of peony in Chinese ancient novels such as The Classic of Mountains and Seas, A Dream of Red Mansions, opera or scripts such as the Peony Pavilion and introduces the peony in pharmacopoeia such as Compendium of Materia Medica. The results of this study have a certain reference significance for perfecting the traditional flower culture system and promoting Chinese flower culture.

The cultural connotation of tulips is fully discussed and explored by analyzing the origin of their names, cultivation history, literary works, and garden applications. The tulip is a world-famous bulbous flower and one of the most important flowers in the international flower market. Tulips in Europe and the United States have a wider range of planting; the cultivation of the Netherlands is the most famous, but now tulips are also widely cultivated by other countries of the world. With their unique posture and colorful appearance, tulips have won the hearts of the people of all countries. Known as the "Queen of Flowers", many countries also recognize tulips as their national flower.

Passionflowers are bine plants the most of which originate from American tropical. Their flowers are designed as the symbolize of the Passion gradually when their images are introduced into European in the early stage. However, With bringing in the living plant, the theological image of passionflower was criticized by botanists and the study was made scientifically. Before the passionflower were introduced into China, xifanlian（西番蓮）had been referred to an emblazonry from the Islamic world. Since then, the name has been represented various plants. The passionflower was depicted in the painting of Qing palace in the period of Qianlong. The emperor Qianlong observed and recorded it by writing and painting, so he gifted the passionflower a symbolize of Buddhism. With the spread of image of passionflower in Qing palace, the court painters created many new interpretations so as to generate Chinese cultural meanings.

As famous traditional Chinese flower, daylily (Hemerocallis ssp.) has 3 main cultural images: the forgetfulness, the Yi-nan, the representative of mother or maternal love. And it is also the object of literature widely described and sung by the writers of different ages. 96 classical Chinese poems of describing the daylily landscape from the Western Jin Dynasty to the Ming Dynasty were selected to explore the characteristics of daylily planting in real landscape and the semantic analysis method used. The results shows that daylily was often planted in front of the steps or the hall in the courtyard and the main planting form was cluster planting. The common accompany plants for daylily were bamboo, lotus, pomegranate, hollyhock and so on. Daylily was often found near water or in the field and mountains in natural environment. The aesthetic objects for daylily in poetry included its posture, color, fragrance, group appearance, seasonal landscape, flower activities and so on. The aesthetic feelings of daylily in poetry changed in different ages. In the Tang and Song dynasty, the feelings of "leisure and broadness" appeared most frequently, and the feelings of "longing and parting sorrow" and "joy and praise" appeared second frequently. In the Ming Dynasty, the emotion of "blessing and prayer" appeared most frequently. The artistic conception of daylily in poetry changed too. In the Tang Dynasty, the artistic conception of "solitude, quiet and fresh" appeared frequently. In the Song Dynasty, daylily appeared with the most artistic conception, and the artistic conception of "bright, quiet, quiet and elegant" appeared frequently. In the Ming Dynasty, the artistic conception of "harmony" appeared most frequently. Before the Ming Dynasty, the "natural beauty" and "blending with the scene of life" of daylily evoked diversified artistic conception. Since the Ming Dynasty, the aesthetic conception showed the tendency of symbolization, and the aesthetic perspective, emotion and artistic conception began to be stylized. This understanding of the planting methods and aesthetic characteristics can provide reference for the plant design and application of daylily in modern landscapes.

Based on the understanding of the biological characteristics and ecological habits of different flowers, people compared the various natural attributes of flowers with people, and gradually form a variety of associations between the natural attributes of flowers and human nature and human society, and then form a universal social concept, that is, China 's unique flower culture. The diversity of flower species and forms is the natural basis for the formation of flower culture. Rhododendron is one of the top ten traditional flowers in China, with the reputation of ‘the beauty in flowers’. China has rich natural resources. From ancient times to the present, there are many literary works on Rhododendron. This paper analyzes and describes the literary works of different rhododendrons by appreciating the literary works of rhododendrons. It is believed that three different colors of red rhododendrons, white rhododendrons and purple rhododendrons can bring people different psychological feelings. The color depicts three different artistic conceptions and renders three different atmospheres. The azaleas expressing different emotional colors in literary works are mainly divided into two categories. One is the azaleas expressing sad feelings, showing the author 's inner desolation ; the second is a cuckoo that expresses a warm emotional color, highlighting the breath of wealth. Post-rainfall scenes and war scenes are important carriers for the expression of azalea situations. Through the appreciation of ancient literary works describing cuckoos, the cuckoo culture in ancient literature is appreciated, and the cuckoo culture and natural resources are combined and applied to the construction of modern gardens, so that people can feel the cultural edification and cultural charm in the garden, and get a richer experience of viewing flowers and flowers.

By searching for "fragrance" in "Complete Song Ci", this paper filtered out the words and phrases that described the "fragrance" of a specific plant or some specific plants. After summarizing and analyzing, it is concluded that the Song Dynasty lyricists wrote about the olfactory activities of garden plants, including the time of olfactory appreciation, olfactory appreciation object, olfactory appreciation behavior, olfactory appreciation environment, and olfactory appreciation of the fragrance type. At the same time, it summarizes the planting methods of Song Dynasty garden scented plants and the matching of plant species in different seasons, and draws out the planting wisdom of Song Dynasty scented plants, which enriches the theoretical knowledge system of scented garden plants and provides reference for the modern application of traditional scented plant culture.

This article aims to explore the art form and aesthetic value of peony decorative patterns. Through the analysis and comparison of the art forms of peony decorative patterns in Chinese traditional arts and crafts, this paper reveals the cultural connotation and aesthetic significance of peony as an important decorative element in traditional art. The paper also puts forward some suggestions on the traditional inheritance and innovative practice of peony decorative patterns in contemporary art creation. This study is of great significance for further understanding and inheriting the artistic value of peony decorative patterns

China is the hometown of tea and has rich tea resources. Yunnan is a major province for tea planting, and tea flower resources are rich and diverse with excellent quality. In the past 20 years, the market of Pu-er tea in Yunnan has developed rapidly, but the development and utilization of Pu-er tea flowers and the market have lagged behind. By investigating the situation of tea farmers in two major tea trading markets in the north and south of Kunming and several major Pu 'er tea producing areas, this paper found that due to historical reasons, traditional concepts, marketing lag, difficulties in picking Pu 'er tea trees and flowers, insect control, preservation and other reasons, the market stock and valuation are low. Through the analysis of the present situation of the Pu 'er tea tree flower market, the reasons for the low valuation of the Pu 'er tea tree flower market in Yunnan are clarified, and the market of Pu 'er tea tree flower is analyzed and prospected, in order to provide some help for the research and development of the Pu 'er tea tree flower in Yunnan.

Since the Song and Jin Dynasties, with the continuous improvement of Tao Yuanming's position in China's traditional literature and art, the art of poetry and painting related to Tao Yuanming has been flourishing, which is fully reflected in the records of inscribed poems, and many paintings have been preserved to this day. In particular, many of Tao Yuanming's paintings related to chrysanthemums mainly include "picking chrysanthemums", "appreciating chrysanthemums" and "loving chrysanthemums". Some of these paintings belong to the category of figure painting, while others are the characteristics of landscape painting, or they are called landscape figure painting or figure landscape painting. The theme or theme painting related to these "Taoju" images has not only become an important content in the construction of painting history, but also reflects the deep connotation of the development of China's poetry and painting art. At the same time, the evolution process and morphological characteristics of these poetry and painting arts can not only reflect people's aesthetic ideology at that time, but also reflect the development laws and characteristics of traditional painting, which is of great significance to the study of the history of poetry and painting art.

Based on the collection of a large amount of literature and materials, this study investigates ancient Chinese literary works related to azaleas, and analyzes the aesthetic characteristics exhibited by azaleas in ancient literary works. Based on the analysis of the connotation and artistic conception of azaleas in literary works, two different types of image beauty and six different types of image beauty of azaleas are summarized. Finally, analyze the expression of azaleas in different aesthetics in ancient literature, so that more people can understand the profound cultural connotations of azaleas.

In primitive society, people were full of reverence and worship for nature, and various totem myths and legends were derived. As early as in the ancestral era of the Yi people (clan clan era), the Yi people regarded the red Rhododendron delavayi as a symbol of the female genitalia and female genitals, and they were the gods of reproduction and ancestors of the Yi people, symbolizing the prosperity of the clan and the prosperity of the population. With the development of society and the progress of science and technology, the totem myth gradually lost its role, and the Rhododendron delavayi also stepped down from the altar and entered life, becoming the favorite flowers in the life of the Yi people in the way of embroidery and patterns. According to the historical evolution process, this paper will comb and analyze the change of the meaning of Rhododendron delavayi and how the Rhododendron delavayi changed from totem to pattern.

Camellia is an important genus with economic and ornamental values and China is the distribution center of Camellia with abundant germplasms. With the improvement of people's living standards, Research on the efficacy of natural products such as plant extracts is becoming a hot topic. Studies have shown that the flower extracts of Camellias contain many active components such as flavonoids, phenols and polysaccharides, and have antioxidant, antibacterial, anti-lipid and anti-cancer properties. In the paper, the extraction techniques, active ingredients and efficacy of flower extracts from camellias are reviewed according to the representative literature, so as to provide reference for further development and utilization of camellia.*Author for corresponding

The Thematic flower exhibition is carried out in urban parks with traditional garden style. Through flower exhibition design and engineering construction practice, the application of traditional garden thought in flower exhibition design is explored, and the relationship between traditional garden culture and modern urban garden life is further interpreted. The beauty of traditional garden, art and environment is brought into modern life by means of modern flower art and flower exhibition. Based on analyzing the design concept of Ziyang Park and the design concept of flower exhibition, the two design techniques are integrated; Highlight the possibility and reality of chrysanthemum exhibition in shaping garden culture; Combining the traditional garden beauty with the artistic beauty of chrysanthemum and floral art exhibition, the practice of picture scroll perception is applied. Creating the theme flower show practice with regional cultural characteristics and landscape pattern characteristics can strengthen and enhance the park gardening thought and artistic conception, and provide reference for the application of urban garden flowers.

Lotus, as one of the famous traditional Chinese flowers, has multiple functions such as appreciation, food, medicine and culture. In the process of development and utilization, the rich connotation of lotus culture has been formed. On the basis of combing Chinese lotus culture, this paper analyzes its aesthetic effect of health and health under the threshold of six senses and its application scenarios. And the value of food culture is analyzed. The results indicated that lotus can play a positive role in stimulating and regulating people in visual, auditory, smelling, smelling and touching senses. Lotus in the food culture has two aspects of dish application and processing application to form a rich variety of products. The mining and application of lotus culture plays an important role in the construction and development of productive landscapes, rehabilitation garden and healthy leisure activities, as well as in the construction of rural characteristic industries.

Flower tourism, developed based on flower culture, has become one of the most dynamic industries in the world today. Chinese flower culture seems to be centered around "flowers", while deep exploration is a cultural phenomenon dominated by "people". Li Bai's timeless quatrain "Heading east for Yangzhou among hazy vernal hues", the legend of Emperor Yang of Sui not looking for Viburnum macrocephalum Fort. f. keteleeri (Carr.) Rehd., and the plum blossoms in Jin Nong's paintings endow Yangzhou with rich spiritual and cultural connotations. At the same time, using flowers as a medium to construct the image of Yangzhou city and promote its tourism development. This article takes the "Plum Blossom Forest on Lake" in Yangzhou Slender West Lake Scenic Area as an example to deeply explore its rich flower culture connotation and its impact on the tourism peak season of Slender West Lake, and to explore the impact of flower culture on the tourism industry.

Daylilies have a long history of cultivation in China, and has been known as the Yinan grass, forgetting worries grass, mother flower, etc. Throughout the ages, many literati have created a large number of poems and songs to praise daylilies, and the image of daylilies has also appeared frequently in the poetry and paintings of Yangzhou. The historical and cultural value of daylilies is worth studying and carrying forward.

With the acceleration of the aging process, population aging has become a major issue in today's society, and the current elderly residential field has gradually received wide social attention. However, in addition to meeting the needs of the elderly, meeting the external space environment of social communication and fitness activities with the elderly is also one of the key points of the research. As a vulnerable group, the elderly have a single demand for daily activities, and the lack of various design elements in the activity space is becoming increasingly prominent. In the social environment of the elderly, outdoor parks happen to be the main activity venues for the elderly. Nowadays, the traditional large-scale park model is no longer suitable for the process of urban renewal. How to realize the harmonious coexistence of public activity space and the needs of the elderly through urban micro-renewal, and suitable for the aging of urban pocket parks have become the focus of general social attention. This paper studies the design of aging environment to analyze the current situation of pocket park and the needs of elderly users. From the perspective of environmental design, the environmental design strategy of urban pocket park is put forward. Through this study, the possibility of the multiple environment breakthrough for the elderly and the construction of urban pocket park meeting the needs of the "new elderly" is an indispensable topic in urban micro-renewal.

Paeonia lactiflora is a traditional famous flower in China. In recent years, there have been more and more areas holding Peony Cultural Festivals in China, and rich experience has been accumulated in the development, management, and organization of planning mode. By sorting out the development status of the domestic Peony Cultural Festivals, this paper analyzes the curatorial mode and highlights the current Peony Cultural Festivals. It is found that the Peony Cultural Festivals in many places can combine the local characteristic culture, activate the local Peony resources in multiple ways, vertically extend the Paeonia industrial chain, and deepen the integration and development of regional agriculture, culture, and tourism. However, to a certain extent, the dominant position of flower culture communication in the Peony Cultural Festivals was buried by the integration of multi-cultures and the extension and development of the' flower economy' industrial chain. Therefore, attaching importance to the leading role of Peony flower culture in Peony Cultural Festivals establishing a scientific and standardized festival evaluation system are important measures to promote the sustainable development of Peony Cultural Festivals tourism and revitalize Paeonia flower culture in China.

Flower image has a large weight in Strange Tales from Make-do Studio. The aesthetic artistic conception based on flower image is an important condition for the prominent literary style characteristics of Strange Tales from Make-do Studio. This study really aims to discuss the flower image and aesthetic implication of Strange Tales from a Chinese Studio, aiming to deeply analyze the literary and artistic value of the flower image and grasp the aesthetic implication of Strange Tales from A Chinese Studio. At the beginning of the article, the famous long story of Strange Stories from Liaozhai is taken as the entry point to discuss the deep meaning and reference content of different flower images such as plum blossom and crabapple, and finds that the author, according to the morphological characteristics of the flowers, rises to the psychology of the characters in different periods Features, to foil the emotional changes of the characters. Then, it is connected to the aesthetic implication structure of flower images in Strange Stories from Make-do Studio, including three dimensions of external image, spirit and artistic conception. Finally, it makes a thorough analysis of the artistic charm of flower image.

A questionnaire survey was conducted to investigate the sales quantity and prices of Yunnan roses, carnations, and chrysanthemums at different festivals. SPSS statistical software was used to analyze the impact of flower culture on the sales and prices of holiday flowers, as well as the promotion of flower industry and other industries under the influence of festival culture. Taking chrysanthemums as an example, this article analyzes the conflict between traditional chrysanthemum culture in China and foreign "mourning flower" culture. By enhancing the cultural confidence and identity of contemporary young people, accepting foreign cultures, and selecting new varieties of chrysanthemums based on flower usage sites, we aim to reconstruct China's modern chrysanthemum culture and promote the development of the flower industry. It is concluded that flower culture has an important impact on the consumption and price of holiday flowers, and has an important driving effect on China's flower industry. We should continuously explore China's traditional flower culture and traditional festivals.

By adopting inter-group and intra-group experiments, this study aims to explore the influence of different media represenations’ on flower-themed tourist desitnations, with the help of eye-tracking equipments andn TLK picture sort method gathering data. The research shows that the perceptive image influenced by media exists in pseudo-environment, and it can be divided into manifest image and latent image, experiment study methods testified media’s positive influence on perceptive image and the significant differences in perceptive image’s formation after different media stimuli.

The night garden provides a place for the urban public to relax and entertain at night. As an important part of the night garden, aromatic plants play a positive role in the development of human physical and mental health. By tracing the origin of night garden, it is found that aromatic plants have been used for landscaping at home and abroad since ancient times, and the research on night garden has been carried out earlier in foreign countries. At present, the planning and design of night garden mostly considers the combination of bright color aromatic vegetation and landscape elements, and there are few studies on the combination and configuration of aromatic plants. The research on the health benefits of night gardens to the human body mainly considers the impact of single aromatic plant volatiles at night on the human body, and lacks discussion on the combination of aromatic plants. In summary, it is of great significance to consider the differences or synergies between the combined configuration of aromatic plants and the efficacy of single aromatic plants on human health effects, as well as the public 's preference for the configuration of aromatic plants, so as to provide reference for the planning and design of night garden.

In urban green ecological life, large-scale urban flower exhibition is one of the important landscape gardening methods to display the image of the city. The chrysanthemum-themed flower show, as a well-known large-scale flower show in our country, was initially presented in the form of "combination of exhibition and competition". In the past 40 years, it has formed an urban garden cultural activity with a wide area and a long time. The design of the chrysanthemum exhibition has gradually developed from the initial single flower display mode of viewing and viewing flowers to multi-line, multi-content, multi-sensory and other multi-style exhibitions. On the basis of reviewing the historical chrysanthemum exhibition, this paper focuses on the importance of space design and the realization of five senses perception; combined with the design of the 39th Uprising Square Golden Autumn Chrysanthemum Exhibition in Wuhan, it focuses on the analysis of the exhibition space design and the realization process of five senses perception; based on the chrysanthemum The space design realized by morphological features, modeling skills and five senses of garden landscaping is scientific. The multi-functional space design is very important to display the beauty of chrysanthemums, create a multi-sensory experience, and discover the health-care functions of chrysanthemums. The chrysanthemum exhibition plays a positive role in promoting the development of chrysanthemum industry and urban culture.

Intangible cultural heritage along the Great Wall is an important part of domestic cultural heritage, and its protection and utilization have era value and important significance for the inheritance of intangible culture along the Great Wall and rural revitalization. Based on the CNKI literature database, with the help of CiteSpace visualization software, the research progress on the protection and utilization of Intangible cultural heritage along the Great Wall is visualized and analyzed. The research findings are as follows: (1) The current research on Intangible cultural heritage along the Great Wall is at the exploratory stage, and there are no fixed academic schools, few academic achievements, and few cooperation and exchanges between authors and institutions. (2) The research on the protection and utilization of Intangible cultural heritage along the Great Wall mainly focuses on four aspects: value mining research, protection method research, development and utilization research, and education inheritance research. (3) The future research on the protection and utilization of Intangible cultural heritage along the Great Wall can promote discipline exchanges and strengthen the comprehensive utilization strategy; Integrate heritage resources and establish a special protection plan for heritage; Promote value transformation and assist in the revitalization of rural areas along the Great Wall. By summarizing and analyzing the research process and shortcomings of the protection and utilization of Intangible cultural heritage along the Great Wall in China, the development trend of key research contents in the future is proposed to provide some reference for subsequent research in this field.

Cherry Gardens in the Central Region of Xingyang are selected for this study. Examples of cherry gardens are Gubaidu Cherry Garden in Qingdao, xinnuo Cherry Valley in Qingdao and Shengshuiwan Industrial Park in Handan, this paper analyzes the construction, cherry varieties and plant configuration characteristics of Cherry Garden, summarizes the shortcomings of cherry garden construction, and looks forward to new cherry varieties and development.

Campus green space is the main carrier of the school landscape and cultureand it has a very important significance for the work and life of teachers and students. In the past, the plant configuration of campus landscape was only satisfied with the principle of plant configuration and landscape demand, ignoring the function of the plant itself. Chinese herbal medicine is the cultural treasure of Chinese nation, not only has important economic and social benefits, but also contains the long history and culture of China. Medicinal plants connect people with the natural environment through smell, vision, touch, etc. and it has healing effects on human physical and mental health. This paper takes Yunnan Agricultural University hospital green space as the research object, combining the ornamental characteristics of medicinal plants and the growing environment for landscape design. During the process of landscape design, in order to create a multi-functional campus green landscape integrating viewing, science and technology culture and healing, we not only pay attention to the ornamental effect of the plants themselves, but also integrate the Chinese medicine theory and the medicinal efficacy of plants into the landscape.

This paper takes Yunnan Yongsheng flower industry as the research object, and discusses its advantages, trends and boosting effect on agricultural industry in the post-epidemic era. This paper summarizes the eternal flower industry, and expounds its definition, general situation of domestic and foreign industries and various market applications. This paper analyzes the impact of COVID-19 epidemic on the eternal flower industry, and emphasizes the contrarian surge of the demand for eternal flowers under the epidemic background. Then, the advantages of Yunnan's eternal flower industry are discussed, and the problems existing in the development process are revealed. Therefore, some countermeasures and suggestions such as policy, technology and publicity are put forward. Finally, the paper focuses on the boosting effect of Yunnan eternal flower industry on agricultural industry, and analyzes the promoting effects of policy support, technical service and publicity. It is found that the eternal flower industry has shown strong resilience under the test of epidemic situation, and Yunnan, as an important base, has unique natural conditions. However, there are still problems of ecological environment pressure and market competition in the process of industrial development. Therefore, the government should formulate policies that are conducive to the green development of industry, strengthen environmental supervision, and ensure the coordination between industry and ecology. At the same time, Yunnan Yongsheng Flower Industry has played an important role in promoting the development of agricultural industry, increasing farmers' income and promoting the construction of beautiful countryside, which has provided beneficial practice for the goal of "building a beautiful China". To sum up, this study not only provides in-depth analysis for the sustainable development of Yunnan's eternal flower industry, but also provides useful ideas for the strategic goal of coordinating environmental protection with economic development and revitalizing rural areas.

Flower culture is rich in connotation, is the plant and human-related material and spiritual achievements of the general term. Museum is an important carrier of flower culture. Taking the collection of flower and wood paintings in some domestic museums as an example, this paper analyzes the flowers and plants in flower and wood paintings from a small angle, and looks at the rich history of ancient Chinese flower culture by drawing and judging flowers, spread the“Flower culture, Flower Art, Flower Life” beautiful idea.

With the continuous development and growth of the flower industry, seeking comprehensive high-quality development has become an important goal of the flower industry in Yunnan Province, and industrial integration will become an important way for the high-quality development of the flower industry in Yunnan Province. Therefore, this paper uses gray correlation analysis to explore the correlation between flower industry and tourism industry, and seeks an effective way to integrate flower tourism. This paper first analyzes the current situation of the integration of flower industry and tourism industry based on the gray correlation analysis method, and it can be seen that the integration of tourism industry and flower industry in Yunnan Province is mainly concentrated in the stage of flower planting as the attraction, and the overall integration degree with tourism and even the tertiary industry is average. Driven by the root cause of changes in consumer demand and driven by the reality of industrial structure upgrading, the flower industry provides industrial tourism resources with tourism value, and the services provided by the tourism industry are derived, and finally the integration of the flower industry and tourism is realized. Based on this, Yunnan Flower Tourism Integration can be based on the measures of attaching importance to the creation of flower landscapes, based on the condensation of flower culture, and taking root in the creation of a new industrial chain of flower tourism integration.

Cultural innovation and technological innovation are the two wings of the new-quality design productivity. Design, as an industry with "innovation" as its essential gene, has broad prospects for development. Shanghai is one of the cities that have the best conditions for developing innovative design. Focusing on the construction of a World Design Capital, accelerating the development of cultural innovation and leading the large consumption of design will fundamentally promote the high-quality development of the design industry.

Folk artifact art is an important engine for the development of rural cultural industries, and promoting the revitalization of folk artifact art is an important way to stimulate the endogenous power of the countryside. Folk artifact art is a product of traditional Chinese culture, which embodies the aesthetics of "things for the people", the ecological view of "harmony and coexistence", the artistic view of "integration into life", the value of "making things for the people" and the value of seeking truth from facts, The values of "making things for the people" and the value of seeking truth from facts. With the development of skills, social organization, aesthetic appreciation and innovation, the folk artifact art of artifacts has gone from rough to refined, from single to diversified categories, from experimental to professional, and towards diversified operation, shared transformation and digital survival. At present, if we want folk artifact art to achieve innovative development under the strategy of rural revitalization, we should improve the transformation mode of creative design, the development mode of rural cultural industry and the cultivation mode of innovative talents in terms of folk artifact art ideas, folk art culture and folk art experience, in order to give a strong impetus to folk artifact art for rural revitalization.

"Embodied Cognition" emphasizes the foundational nature and operational processes of the body within cognition and mental activities. "Embodied Metaphor" denotes a cognitive activity in which individuals employ familiar bodily experiences to grasp abstract concepts. By amalgamating the pertinent theories of "Embodied Cognition" and "Embodied Metaphor, " this study conducts a nuanced analysis of the embodiment of flowers in the context of garden-based health preservation. It explores the metaphorical role of garden flowers and their resonance with the health-preserving philosophy inherent in classical Chinese literati gardens. The research delves into the underlying mechanisms, identifying the role of flowers in well-being that transcends their botanical attributes to approach spiritual essence. This exploration bears substantial significance for the study of flower culture.Through embodied sensory perception, the postures, colors, and scents of flowers initially acquire metaphorical connotations of well-being. Through experiential co-occurrence, the character and attributes of flowers induce heightened levels of spiritual awakening. Ultimately, by engaging interactively with flowers, a sense of experiencing communication and fusion between the body and nature is cultivated. This journey encompasses stages of "alleviation, " "awakening, " and "retreat, " gradually leading to the formation, comprehension, and practice of a health-preserving philosophy embodying the harmony between humans and nature, and the integration of form and spirit.

The modern Olympic Games is an important carrier for countries to display material culture and spiritual civilization, and an important opportunity to shape the national image. From the perspective of communication aesthetics, the joint efforts of communication and aesthetics are an important way for the existence and extension of the consensus value of national image. Among them, the diversity and individuality of aesthetics point to the research topic of communication and culture. Based on the statistical analysis of the awarding flowers of the 32nd Summer Olympic Games and the 24th Winter Olympic Games, this paper uses the case analysis method to interpret and analyze the deep law of the design of the Olympic awarding flowers from the perspective of cultural symbolism, artistry and communication, and the display of the cultural value, spiritual pursuit and aesthetic view of the host country. It is proposed that the flowers of China 's international events should be aimed at shaping the national image, focusing on shaping a credible national image from ' sustainable development ', shaping a lovely national image from cultural connotation and aesthetic charm, and shaping a respectable national image from the spirit of innovation and seeking common ground while reserving differences. In order to provide reference for the design of flowers for international competitions in China, expand the research horizon of Olympic culture, and help the spread of national image.